Shakira’s Madrid tour with a €200 million bonanza!
Madrid, Sep 17 (EFE).- By Daniela Gonçalves da Silva
Shakira’s 12 concerts in Madrid are expected to generate between €150 million and €200 million in direct spending for the Spanish capital, with the overall economic impact potentially reaching €340 million, according to estimates by economists and industry groups.
The Colombian superstar’s “Las Mujeres Ya No Lloran World Tour” will make Madrid its only European stop, with a temporary 50,000-capacity Shakira Stadium hosting 12 shows between Sep. 18 and Oct. 11.
Economist Albert Guivernau told EFE that fans travelling specifically for the concerts are expected to spend between €500 and €700 each on tickets, accommodation, transport, food and leisure. International visitors, who typically stay longer, could easily exceed €800 in spending.
Based on those figures, Guivernau estimates direct expenditure of €150–200 million, with every euro spent generating between €1.40 and €1.70 in broader economic activity through suppliers, employment and induced consumption. That would raise the total economic impact to €210–340 million.
Hotels and nightlife benefit
The concerts are also expected to provide a major boost to Madrid’s hospitality sector.
According to Booking.com, searches for accommodation in Madrid between Sept. 18 and Oct. 11 have risen 56% compared with the same period in 2025, reaching nearly 75% growth during the final concert weekend.
The strongest international demand comes from Argentina, Italy, Brazil and the United States.
Hotel operator Minor Hotels said occupancy rates are already higher than last year, although the most significant effect has been reflected in higher room prices.
Travel technology platform SiteMinder reported that Madrid’s average daily hotel rate has climbed to €339, up 20% from €283 a year earlier.
The nightlife association Noche Madrid estimates that evening entertainment could generate €30–40 million over the four concert weekends, potentially surpassing the impact of Bad Bunny’s recent shows.
Around half of concertgoers are expected to come from outside Madrid, spreading spending across multiple districts of the city.
Music tourism on the rise
EAE Business School professor Miguel Ángel López said Madrid has an opportunity to turn large-scale concerts into a long-term music tourism strategy rather than treating them as isolated events.
The city is already benefiting from strong international tourism, with foreign visitors spending an average of €1,964 per trip in 2025.
Transport operators are also reporting increased demand. Trainline has recorded a 38% rise in rail bookings to Madrid for the opening concert weekend, while state railway operator Renfe expects 219,805 passengers to travel to the capital on its high-speed and long-distance services during the four concert weekends.
According to Amadeus Travel Intelligence, domestic travel bookings to Madrid between Sep. 18 and Oct. 4 are projected to increase 35% year on year, while international bookings are expected to rise 5%.
EFE/ Gaston Britos
Low-cost airline Ryanair has added more than 225,000 seats for the concert period, anticipating thousands of fans travelling to Madrid from 20 countries and 60 destinations across Europe. dvgd-sk
