Hispanic audiences account for 56% compared to 46% of the general population!
Miami, Mar 27 (EFE).-
Streaming already accounts for 56% of the total time Hispanic audiences in the United States spend watching television, compared to 46% among the general population, according to the 2025 Diverse Intelligence Series: How Hispanic consumers influence the media landscape report by Nielsen, an audience measurement company.
This trend reflects an accelerated shift in consumption habits, driven by the demographic and economic weight of the Latino community in the United States, where more than 63 million Hispanics reside, accounting for nearly 19% of the population.
According to the Latino Donor Collaborative (LDC), this group has a purchasing power of $4.1 trillion, positioning it as one of the most relevant economies globally.
Beyond language, this audience demands content that reflects their cultural identity and diversity.
Specialized platforms gain ground
In this context, platforms focused on Spanish-language content are seeking to tap into this growing demand.
FlixLatino, for example, has expanded its catalog with new releases and an offering for Hispanic audiences in the United States.
The platform has over 4,000 hours of Spanish-language content, including films, series, documentaries, and children’s programming from Latin America and Europe.
Its proposal differs from global services by offering a fully Spanish-language experience, with curation focused on cultural identity.
“We look for stories that connect with our audience not only through language, but through what they represent,” said Luis Guillermo Villanueva, an executive at SOMOS Next/FlixLatino.
Stories that connect with tradition
Among the highlighted content is “Súbete a mi Moto: La Historia de Menudo,” a series that reconstructs the phenomenon of the iconic Puerto Rican boy band and explores themes such as early fame, media pressure, and Latino identity in the entertainment industry.
Also worth noting is “Las Furias,” a thriller centered on family tensions and personal conflicts, where bonds, honor, and individual decisions reflect recognizable dynamics in Latin American cultural contexts.
“Detective Touré” is a crime story about a migrant in Europe, incorporating themes such as adaptation, identity, and the experience of being a foreigner, resonating with Latino audiences who undergo similar processes in the United States.
FlixLatino is available on mobile devices, smart TVs, and platforms such as Roku and Apple TV with an affordable subscription model.
The rise of Spanish-language streaming reflects a structural shift in the U.S. entertainment industry, where Hispanic audiences are no longer a niche but are consolidating as a key driver of growth.
EFE
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Agencia EFE received support from FlixLatino for the distribution of this material.
