Netflix brings its Brazilian film locations to life in new tourism guide
São Paulo, (EFE).
The film sets of Netflix movies, series and reality shows filmed in Brazil take center stage in a new digital tourism guide that brings them closer to domestic and international audiences, with the first chapter highlighting the vastness and diversity of the Amazon, the world’s largest tropical rainforest.
Launched by the streaming platform in partnership with the Brazilian Tourism Board (Embratur), the guide seeks to attract foreign audiences and visitors to the country, which between January and September 2025 recorded a historic 7 million international arrivals, a 45 percent increase over the same period in 2024.
The initiative underscores Brazil’s commitment to using audiovisual entertainment as a strategy to boost tourism, while also reinforcing Netflix’s investment in the South American giant.
“Netflix is a great international showcase, and this partnership reinforces the potential of Brazil’s audiovisual industry to inspire people to discover our country, our culture and our people,” said Embratur president Marcelo Freixo in a statement.
Freixo described the project as “an example of how the audiovisual sector and tourism can be powerful allies in creating opportunities and driving development.”
Netflix’s director of strategic partnerships with governments, Sergio Vinay, added that “besides being very important to Netflix, Brazil is a country rich in culture and landscapes.”
“With this guide we want viewers to feel invited to experience the country firsthand, to live the stories they’ve learned to love on screen,” Vinay noted.
The Amazons
The guide was launched this week with its “first stop” dedicated to the multiple “Amazons” that the region has to offer.
The world’s largest rainforest, which covers about half of Brazil’s territory, has served as the backdrop for love stories, comedies, mysteries and tales of resilience in productions such as Invisible City, Rich in Love 2 and the second season of Love Is Blind: Brazil.
But in real life, “the Amazons” are everything viewers have seen, and “much more.”
The guide brings travelers closer to destinations that stand out for their natural beauty, festivals, urban life, gastronomy and local culture.
Highlights include the Anavilhanas National Park, the Maroaga Cave, the Land of Waterfalls in the state of Amapá, the Blue Lagoon, and the Parintins Festival—known as the Amazon Carnival—in Pará.
From 2026, new multimedia content will be added, including themed sections devoted to the Pantanal, the world’s largest wetland, as well as beach and culinary destinations.
The guide was officially launched on Nov. 4 at the World Travel Market in London, which concludes Thursday in the British capital.
