{"id":31991,"date":"2026-04-30T10:42:29","date_gmt":"2026-04-30T14:42:29","guid":{"rendered":"https:\/\/www.americanonewspaper.com\/es\/?p=31991"},"modified":"2026-04-30T10:42:35","modified_gmt":"2026-04-30T14:42:35","slug":"indocumentada-ahora-empresaria-influencer","status":"publish","type":"post","link":"https:\/\/www.americanonewspaper.com\/es\/entertainment\/indocumentada-ahora-empresaria-influencer\/","title":{"rendered":"Indocumentada ahora empresaria influencer"},"content":{"rendered":"\n

Miami (EE.UU.), 30 abr (EFE).- Por Pedro Pablo Cort\u00e9s<\/p>\n\n\n\n

La venezolana Roccibella asegura que a\u00fan es posible perseguir “los sue\u00f1os” en Estados Unidos (EE.UU.), donde ella en 2015 vend\u00eda comida “sin papeles” en las calles de Houston y ahora, gracias a ser ‘influencer’, encabeza su propia empresa de cuidado de la piel coreano adaptado a la piel latina.<\/p>\n\n\n\n

\"Abogados<\/a>
Abogados de Accidentes<\/figcaption><\/figure>\n\n\n\n

“Los sue\u00f1os los tenemos todos alrededor de todo el mundo. Los sue\u00f1os no son f\u00e1ciles, pero tampoco son imposibles, hay que trabajarlos. Siento que ahorita en redes sociales hay much\u00edsimas oportunidades, ya sea crear una comunidad bastante peque\u00f1a a trav\u00e9s de vistas”, declara en una entrevista con EFE en Miami.<\/p>\n\n\n\n

El caso de la venezolana, cuyo nombre real es Roccibel Volpicella, refleja el creciente poder de los emprendedores hispanos en Estados Unidos, donde los negocios de propietarios latinos subieron un 44 % entre 2018 y 2023 hasta superar los 465.000, seg\u00fan un reporte de la Universidad de Stanford.<\/p>\n\n\n\n

\"Paul<\/a>
Paul Miller Toyota<\/figcaption><\/figure>\n\n\n\n

Estas empresas latinas fueron casi el 8 % de los empleadores privados en EU.UU. en 2022, al generar m\u00e1s de 3,5 millones de trabajos y 653.000 millones de d\u00f3lares en ingresos, una subida anual del 14,1 % y del 18,9 %, respectivamente, de acuerdo con un estudio del Instituto Brookings.<\/p>\n\n\n\n

Roccibella, originaria de Ciudad Ojeda, en el estado Zulia, comenz\u00f3 a buscar ingresos en 2015 en Houston (Texas), donde no hablaba ingl\u00e9s, no ten\u00eda licencia de conducir e intentaba entender c\u00f3mo funcionaba Estados Unidos, mientras pon\u00eda a hervir una olla y le sacaba fotos a sus platos para venderlos a domicilio.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

“Llegu\u00e9 vendiendo comida en una bicicleta. Al segundo d\u00eda de yo haber llegado ac\u00e1, mi novio, que actualmente es mi esposo, se rompe la r\u00f3tula, los meniscos, entra en cirug\u00eda, empieza un proceso de rehabilitaci\u00f3n y yo, sin hablar ingl\u00e9s, sin saber el idioma y sin tener papeles, empec\u00e9 a vender comida en las calles”, relata.<\/p>\n\n\n\n

De inmigrante a ‘influencer’ de belleza<\/strong><\/h2>\n\n\n\n

Su pareja le anim\u00f3 a iniciar un canal de YouTube para llegar a m\u00e1s clientes, por lo que ella abri\u00f3 su cuenta y subi\u00f3 un tutorial sobre contorno facial, grabado con un tel\u00e9fono de baja capacidad, en el mismo garaje donde cocinaba, y con luz natural como \u00fanica producci\u00f3n.<\/p>\n\n\n\n

“Luego del a\u00f1o y medio es donde llega mi primer cheque de YouTube y fue por 150 d\u00f3lares y ah\u00ed es donde me di cuenta de que exist\u00eda una oportunidad, no solamente de monetizar con reproducciones, sino tambi\u00e9n hacer colaboraciones con marcas”, narra.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Fue entonces que encontr\u00f3 un nicho, el de mujeres latinas en Estados Unidos que buscan consejos de est\u00e9tica y cuidado ante lo costoso de los salones de belleza y cosm\u00e9ticos en el pa\u00eds norteamericano.<\/p>\n\n\n\n

Ahora, con m\u00e1s de 24 millones de seguidores combinados en sus cuentas de YouTube, Facebook, Instagram y TikTok, tambi\u00e9n motiva a otras latinoamericanas a emprender desde sus redes sociales.<\/p>\n\n\n\n

Cuidado coreano para pieles latinas<\/strong><\/h2>\n\n\n\n

Ante las visualizaciones de sus tutoriales de belleza, Roccibella fund\u00f3 Zenttu, empresa que vincul\u00f3 a tres laboratorios y 21 compa\u00f1\u00edas especializadas en cuidado de la piel coreano para desarrollar productos con dicha calidad, pero adecuados para la tez latinoamericana.<\/p>\n\n\n\n

\"The<\/a>
The Pink Room <\/figcaption><\/figure>\n\n\n\n

Eso implica, detalla, que se adapten al clima y a los tipos de maquillaje que usan las latinas, que suelen ser contra agua, mientras que los coreano “son mucho m\u00e1s ligeros”.<\/p>\n\n\n\n

“All\u00e1 en Corea las personas se cuidan la piel desde muy chiquititas, mientras que ac\u00e1 nosotros no tenemos esa cultura, empezamos a cuidarnos cuando ya el problema est\u00e1 encima”, expresa la emprendedora, quien percibe que el cuidado de la piel ha derribado estigmas, por lo que cada vez m\u00e1s j\u00f3venes y hombres lo practican.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Miami (EE.UU.), 30 abr (EFE).- Por Pedro Pablo Cort\u00e9s La venezolana Roccibella asegura que a\u00fan es posible perseguir “los sue\u00f1os” en Estados Unidos (EE.UU.), donde ella en 2015 vend\u00eda comida “sin papeles” en las calles de Houston y ahora, gracias a ser ‘influencer’, encabeza su propia empresa de cuidado de la piel coreano adaptado a […]<\/p>\n","protected":false},"author":7,"featured_media":31992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false,"token":"eyJpbWciOiJodHRwczpcL1wvd3d3LmFtZXJpY2Fub25ld3NwYXBlci5jb21cL2VzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNFwvUm9jaWJlbGxhLmpwZWciLCJ0eHQiOiJJbmRvY3VtZW50YWRhIGFob3JhIGVtcHJlc2FyaWEgaW5mbHVlbmNlciIsInRlbXBsYXRlIjoiaGlnaHdheSIsImZvbnQiOiIiLCJibG9nX2lkIjoyMjg2MTk1NzR9.VIKdT93tT8ANGefstSD-vkDFoDJxGJEm35D2P6etJJIMQ"},"version":2,"media_source":"featured-image","attached_media":[{"id":31992,"url":"https:\/\/www.americanonewspaper.com\/es\/wp-content\/uploads\/2026\/04\/Rocibella.jpeg","type":"image\/jpeg"}]},"_wpas_customize_per_network":false},"categories":[162,196,315,319],"tags":[],"class_list":{"0":"post-31991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-immigration","9":"category-usa","10":"category-venezuela"},"acf":[],"yoast_head":"\nIndocumentada ahora empresaria influencer - 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