{"id":26950,"date":"2025-06-16T19:36:11","date_gmt":"2025-06-16T23:36:11","guid":{"rendered":"https:\/\/www.americanonewspaper.com\/es\/?p=26950"},"modified":"2025-06-17T07:42:07","modified_gmt":"2025-06-17T11:42:07","slug":"anuncios-y-suscripciones-llegan-a-whatsapp-asi-te-afectaran-o-no","status":"publish","type":"post","link":"https:\/\/www.americanonewspaper.com\/es\/whatsapp\/anuncios-y-suscripciones-llegan-a-whatsapp-asi-te-afectaran-o-no\/","title":{"rendered":"Anuncios y suscripciones llegan a WhatsApp: as\u00ed te afectar\u00e1n (o no)"},"content":{"rendered":"\n

WhatsApp pone en marcha nuevas funciones en su pesta\u00f1a de novedades, con la posibilidad de incluir anuncios en el apartado estados, la suscripci\u00f3n de pago a canales y canales promocionados. Unos cambios que no afectar\u00e1n a los usuarios que solo emplean esta red para chatear con sus contactos.<\/p>\n\n\n\n

WhatsApp, propiedad de Meta, cre\u00f3 hace a\u00f1o y medio la pesta\u00f1a de novedades, que abre la puerta a experiencias opcionales, como los estados y los canales, m\u00e1s all\u00e1 del chat con los contactos del usuario.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Esta pesta\u00f1a que es utilizada cada d\u00eda por 1.500 millones de personas y es donde va la gente para \u201cdescubrir algo nuevo en WhatsApp\u201d es la que acoger\u00e1 las nuevas funcionalidades, se\u00f1al\u00f3 en un encuentro virtual con periodistas la responsable de mensajer\u00eda empresarial de Meta, Nikila Srinivasan.<\/p>\n\n\n\n

Estas funciones ser\u00e1n un lanzamiento mundial en el que se ir\u00e1 \u201cavanzando poco a poco en los pr\u00f3ximos meses\u201d, destac\u00f3 Srinivasan.<\/p>\n\n\n\n

Dentro de los canales, que la mensajer\u00eda activ\u00f3 hace algo m\u00e1s de un a\u00f1o y permiten, por ejemplo a empresas, difundir mensajes a grandes audiencias, surgir\u00e1n ahora los canales promocionados.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

El objetivo es \u201cayudar a la gente a descubrir nuevos canales que podr\u00edan serle interesantes y dar a los administradores la capacidad de promover algunos de sus canales en el directorio para ayudar a atraer nuevos seguidores y obtener una mayor distribuci\u00f3n de su contenido\u201d, explic\u00f3.<\/p>\n\n\n\n

Adem\u00e1s, se abre la posibilidad de las suscripciones de pago a los canales, cuyos propietarios \u201cpodr\u00e1n compartir actualizaciones exclusivas en el momento con sus seguidores m\u00e1s comprometidos\u201d.<\/p>\n\n\n\n

La tercera novedad hace referencia a los estados, similares a las ‘stories’ de Instagram, que se usan para compartir fotos, videos, notas de voz y texto con los contactos en com\u00fan y duran 24 horas.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Ahora, los canales y las empresas podr\u00e1n pagar para aparecer en estados, \u201cde modo que se pueda iniciar f\u00e1cilmente una conversaci\u00f3n en WhatsApp sobre un producto o servicio\u201d, agreg\u00f3 Srinivasan.<\/p>\n\n\n\n

La responsable de Meta hizo hincapi\u00e9 en que los mensajes, llamadas y estados personales siguen estando cifrados de extremo a extremo, por lo que nadie, salvo el destinatario puede verlos o escucharlos, y no se usan para mostrar anuncios o informar sobre los que los usuarios ven.<\/p>\n\n\n\n

En este sentido explic\u00f3 que para mostrar anuncios en los apartados de canales y estados se basar\u00e1n en \u201cinformaci\u00f3n b\u00e1sica\u201d como el c\u00f3digo de pa\u00eds o ciudad y el idioma del dispositivo, adem\u00e1s de informaci\u00f3n sobre la actividad del usuario en la pesta\u00f1a de novedades (por ejemplo los canales que se siguen).<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Adem\u00e1s, si el usuario ha decidido usar el centro de Cuentas de Meta para el resto de sus aplicaciones de esa empresa, como Instagram o Facebook, se aplicar\u00e1n sus preferencias de anuncios.<\/p>\n\n\n\n

Las nuevas funciones, hizo hincapi\u00e9 Srinivasan, estar\u00e1n solo en la pesta\u00f1a de novedades y separadas de los chats personales, por lo que si el usuario “solo emplea WhatsApp para mensajer\u00eda personal las nuevas funciones no las ver\u00e1 y no le afectar\u00e1n”.<\/p>\n\n\n\n

Americanonewspaper <\/a>(EFE)<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

WhatsApp pone en marcha nuevas funciones en su pesta\u00f1a de novedades, con la posibilidad de incluir anuncios en el apartado estados, la suscripci\u00f3n de pago a canales y canales promocionados. Unos cambios que no afectar\u00e1n a los usuarios que solo emplean esta red para chatear con sus contactos. WhatsApp, propiedad de Meta, cre\u00f3 hace a\u00f1o […]<\/p>\n","protected":false},"author":18,"featured_media":26951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[593,294,312,1029],"tags":[],"class_list":{"0":"post-26950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ciencia-y-tecnologia","8":"category-tecnologia","9":"category-universo","10":"category-whatsapp"},"acf":[],"yoast_head":"\nAnuncios y suscripciones llegan a WhatsApp: as\u00ed te 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