{"id":25875,"date":"2025-04-09T23:24:43","date_gmt":"2025-04-10T03:24:43","guid":{"rendered":"https:\/\/www.americanonewspaper.com\/es\/?p=25875"},"modified":"2025-04-09T23:24:47","modified_gmt":"2025-04-10T03:24:47","slug":"ciria-queremos-a-messi-como-nike-quiso-a-jordan","status":"publish","type":"post","link":"https:\/\/www.americanonewspaper.com\/es\/messi\/ciria-queremos-a-messi-como-nike-quiso-a-jordan\/","title":{"rendered":"\u201cCiria: \u2018Queremos a Messi como Nike quiso a Jordan\u2019\u201d"},"content":{"rendered":"\n

El economista espa\u00f1ol Marc Ciria, cercano al F.C. Barcelona, expres\u00f3 su deseo de buscar el regreso del argentino Lionel Messi con una f\u00f3rmula parecida a la que us\u00f3 Nike para fichar a Michael Jordan.<\/p>\n\n\n\n

“La playera de Messi es la segunda m\u00e1s vendida en las tiendas del Bar\u00e7a, solo por detr\u00e1s de la de Lamine Yamal. Messi nos puede ayudar a aumentar las ventas de souvenirs, incrementar a los patrocinadores. Debemos buscar una f\u00f3rmula similar a la de Jordan con Nike”, explic\u00f3 a EFE en M\u00e9xico, donde explic\u00f3 el que ser\u00eda su modelo de club.<\/p>\n\n\n

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Ciria, profesional financiero con m\u00e1s de 20 a\u00f1os de carrera, ha mostrado en Barcelona en varias ocasiones alternativas al modelo actual de gobernanza del club que preside Joan Laporta. Tambi\u00e9n se le cita en prensa local como posible precandidato a las elecciones del F.C. Barcelona, pero nunca ha hecho oficial esa aspiraci\u00f3n y los comicios ni siquiera est\u00e1n convocados.<\/p>\n\n\n\n

Seg\u00fan explic\u00f3 Ciria en M\u00e9xico, busca reestructurar la deuda que tiene al Barcelona en una crisis econ\u00f3mica; incrementar los ingresos del club al apostar por un nuevo \u00e1rea digital; y reformar la Mas\u00eda, para que el 70 por ciento de los jugadores del primer equipo sean hechos en casa.<\/p>\n\n\n\n

Para ello, el retorno de Messi, una de las figuras m\u00e1s importantes en la historia del cuadro catal\u00e1n, ser\u00eda importante porque no s\u00f3lo ayudar\u00eda a aumentar los ingresos, sino que servir\u00eda de tutor de las j\u00f3venes figuras de la instituci\u00f3n, entre las que actualmente est\u00e1n Yamal, Pau Cubars\u00ed o Ferm\u00edn L\u00f3pez.<\/p>\n\n\n

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Screenshot<\/figcaption><\/figure>\n<\/div>\n\n\n

“Tengo un deseo. Me gustar\u00eda que Leo Messi volviera como jugador para curar la herida que nos dej\u00f3 su salida en 2021. Si se cuida como lo hace hasta la fecha, podr\u00eda regresar no s\u00e9 si media o una temporada, y tambi\u00e9n servir\u00eda como tutor, que sepa su rol, para dar el relevo a las nuevas figuras”, a\u00f1adi\u00f3 Ciria.<\/p>\n\n\n\n

Para su regreso, el economista que apoy\u00f3 a Laporta en sus candidaturas de 2015 y 2021 buscar\u00eda una f\u00f3rmula como la de Jordan, quien recibe un porcentaje de las ventas de las zapatillas de la marca que lleva su nombre, propiedad de Nike.<\/p>\n\n\n\n

“El mundo es as\u00ed. En mi empresa, quien m\u00e1s la hace crecer, no s\u00f3lo en facturaci\u00f3n, sino en valor, tiene derecho a una variable. Con Messi debemos determinar un porcentaje. Cuanto m\u00e1s valor nos sume, m\u00e1s ganancias tendr\u00e1”, agreg\u00f3 el presidente y socio fundador de Diagonal Asset Management.<\/p>\n\n\n\n

Tambi\u00e9n, Ciria aspirar\u00eda al retorno de otras figuras legendarias del FC Barcelona, como el entrenador del Manchester City, Pep Guardiola, al que le gustar\u00eda que trabajara en la metodolog\u00eda de la Mas\u00eda, al excentrocampista Andr\u00e9s Iniesta y a los antiguos centrales Carles Pujol y el mexicano Rafael M\u00e1rquez.<\/p>\n\n\n

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Sin embargo, su estrategia va m\u00e1s all\u00e1 de repatriar a estos iconos, sino que busca reorganizar al club.<\/p>\n\n\n\n

En su opini\u00f3n, la estructura debe dejar de ser “patriarcal”, en la que s\u00f3lo el presidente toma decisiones, como, en su opini\u00f3n, sucede ahora con Laporta, y hacer un organigrama con los mejores profesionales que ocupen los cargos de la direcci\u00f3n general, la financiera y la digital.<\/p>\n\n\n\n

“No puede ser que el presidente se mande solo. Hay que separar muy bien las \u00e1reas con los mejores profesionales. Necesitamos un cambio de paradigma”, indic\u00f3.<\/p>\n\n\n\n

Esto provocar\u00eda a la larga que el Barcelona explote su potencial de m\u00e1s de 400 millones de hinchas alrededor del mundo e incremente sus ingresos.<\/p>\n\n\n\n

Por ello, apostar\u00eda fuertemente por explotar el negocio digital, que ahora vale cero en el club blaugrana, seg\u00fan su estimaci\u00f3n, y tiene un potencial para ser el 30 por ciento de su facturaci\u00f3n anual, por encima de los derechos de televisi\u00f3n.<\/p>\n\n\n\n

“Por la parte digital podemos llegar hasta los 400 millones de euros anuales para el quinto a\u00f1o. No hay techo y menos si tenemos una marca tan poderosa. Se me ocurre crear una aplicaci\u00f3n para celulares en la que cualquier aficionado del mundo pueda ver entrenamientos o entrenarse como Lamile por un precio irrisorio”, sentenci\u00f3 Ciria.<\/p>\n\n\n\n

Americanonewspaper<\/a> (EFE)<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El economista espa\u00f1ol Marc Ciria, cercano al F.C. Barcelona, expres\u00f3 su deseo de buscar el regreso del argentino Lionel Messi con una f\u00f3rmula parecida a la que us\u00f3 Nike para fichar a Michael Jordan. “La playera de Messi es la segunda m\u00e1s vendida en las tiendas del Bar\u00e7a, solo por detr\u00e1s de la de Lamine […]<\/p>\n","protected":false},"author":18,"featured_media":25879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[885,607,567,170,611],"tags":[],"class_list":{"0":"post-25875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-barca","9":"category-espana","10":"category-europe","11":"category-messi"},"acf":[],"yoast_head":"\n\u201cCiria: \u2018Queremos a Messi como Nike quiso a Jordan\u2019\u201d - Americano Newspaper<\/title>\n<meta name=\"description\" content=\"El economista espa\u00f1ol Marc Ciria, cercano al F.C. 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